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Consulting Series: The Business and Professional Side of Consulting

  • 13 Nov 2019
  • 10:00 AM (CST)
  • 14 Nov 2019
  • 5:30 PM (CST)
  • Two days, 10 am to 5:30 pm , simultaneously live & online,


  • Open enrollment

The Business

and Professional Side of Consulting

Registration Closed

Limited enrollment (20) for virtual sessions

Two Days, 10 am to 5:30 pm , simultaneously live & online,

Given the desire to be competitive, during this practicum-based workshop, you will:

  • Frame your services in ways that distinguish you from the competition.
  • Determine the professional infrastructure required to cost competitively reach your market.
  • Determine your marketing channels.
  • Identify the processes you use and plan how to document and evaluate their effectiveness.

The workshop provides examples and guidelines you can apply to your own situation.   The fee for all delivery options includes a copy of the workbook and a certificate of completion.

Topic Outline for the Business/Professional Side of Consulting Workshop

First Session:

  • Define your scope of services
  • Build brand
  • Know your differentiators

Second Session:

  • Cultivate distribution channels
  • Build a marketing and  communication plan

Third Session:

  • Identify key legal and business mechanics
  • Define contract language and structure

Fourth Session:

  • Negotiate terms
  • Define protocols of engagement

(c) Hale Associates Center, 2018, www.halecenter.org

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